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Television product placement in Thailand and the UK: Implications for international brand communications management

Tiwsakul, RA and Hackley, C Television product placement in Thailand and the UK: Implications for international brand communications management In: International Conference on Research in Advertising (ICORIA), 2008-06 - ?, Antwerp, Belgium.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Tiwsakul, RAr.tiwsakul@surrey.ac.ukUNSPECIFIED
Hackley, CUNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:01
Last Modified : 16 May 2017 15:01
URI: http://epubs.surrey.ac.uk/id/eprint/816670

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