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The meaning of ‘product placement’: An interpretive exploration of consumers’ experiences of television programme product placement in the United Kingdom and Thailand

Tiwsakul, RA The meaning of ‘product placement’: An interpretive exploration of consumers’ experiences of television programme product placement in the United Kingdom and Thailand In: Latin-American conference of the Association for Consumer Research (ACR), 2008-08 - ?, Brazil.

Full text not available from this repository.
Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Tiwsakul, RAr.tiwsakul@surrey.ac.ukUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:01
Last Modified : 16 May 2017 15:01
URI: http://epubs.surrey.ac.uk/id/eprint/816669

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