Ethics and regulation of contemporary marketing communication practices: an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows
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Tiwsakul, RA (2005) Ethics and regulation of contemporary marketing communication practices: an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows School of Management, Royal Holloway, University of London.
Full text not available from this repository.Item Type: | Other | ||||||
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Date : | June 2005 | ||||||
Depositing User : | Symplectic Elements | ||||||
Date Deposited : | 16 May 2017 15:01 | ||||||
Last Modified : | 16 May 2017 15:01 | ||||||
URI: | http://epubs.surrey.ac.uk/id/eprint/816661 |
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