Ethics and regulation of contemporary marketing communication practices: an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows

Tiwsakul, RA (2005) Ethics and regulation of contemporary marketing communication practices: an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows School of Management, Royal Holloway, University of London.

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Item Type:	Other
Authors :	Name Email ORCID Tiwsakul, RA r.tiwsakul@surrey.ac.uk
Date :	June 2005
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:01
Last Modified :	16 May 2017 15:01
URI:	http://epubs.surrey.ac.uk/id/eprint/816661

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