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Ethics and regulation of contemporary marketing communication practices: an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows

Tiwsakul, RA (2005) Ethics and regulation of contemporary marketing communication practices: an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows School of Management, Royal Holloway, University of London.

Full text not available from this repository.
Item Type: Other
Divisions : Surrey research (other units)
Authors :
NameEmailORCID
Tiwsakul, RAr.tiwsakul@surrey.ac.uk
Date : June 2005
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:01
Last Modified : 23 Jan 2020 10:11
URI: http://epubs.surrey.ac.uk/id/eprint/816661

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