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Using the Experientially-Based Approach to Segment Heritage Site Visitors

Biran, A, Poria, Y and Reichel, A (2006) Using the Experientially-Based Approach to Segment Heritage Site Visitors In: Progress in tourism marketing. Elsevier Science Ltd. ISBN 0080450407

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Abstract

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further ...

Item Type: Book Section
Authors :
NameEmailORCID
Biran, Aa.biran@surrey.ac.ukUNSPECIFIED
Poria, YUNSPECIFIEDUNSPECIFIED
Reichel, AUNSPECIFIEDUNSPECIFIED
Date : 22 June 2006
Uncontrolled Keywords : Business & Economics
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:01
Last Modified : 16 May 2017 15:01
URI: http://epubs.surrey.ac.uk/id/eprint/816652

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