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From the User Interface to the Consumer Interface

Cole, M, O'Keefe, RM and Siala, H (2000) From the User Interface to the Consumer Interface Information Systems Frontiers, 1 (4). pp. 349-361.

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Abstract

Business success requires that advances in technology be designed and applied within a human context. Too often technological advance has occurred without reference to human behavior. While research appreciates that electronic consumers are computer users, and vice-versa, few understand exactly how this is transforming consumer behavior. In other words, technological imagination has surpassed our knowledge of media-based consumer behavior. This paper seeks to re-dress the balance of understanding. By (i) integrating themes in human-computer interaction (HCI) with consumer behavior models and (ii) placing the results within a framework of relevant research issues, we present the conceptual foundations for a consumer interface.

Item Type: Article
Authors :
NameEmailORCID
Cole, MUNSPECIFIEDUNSPECIFIED
O'Keefe, RMr.okeefe@surrey.ac.ukUNSPECIFIED
Siala, HUNSPECIFIEDUNSPECIFIED
Date : 1 December 2000
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:01
Last Modified : 16 May 2017 15:01
URI: http://epubs.surrey.ac.uk/id/eprint/816638

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