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From the User Interface to the Consumer Interface

Cole, M, O'Keefe, RM and Siala, H (2000) From the User Interface to the Consumer Interface Information Systems Frontiers, 1 (4). pp. 349-361.

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Business success requires that advances in technology be designed and applied within a human context. Too often technological advance has occurred without reference to human behavior. While research appreciates that electronic consumers are computer users, and vice-versa, few understand exactly how this is transforming consumer behavior. In other words, technological imagination has surpassed our knowledge of media-based consumer behavior. This paper seeks to re-dress the balance of understanding. By (i) integrating themes in human-computer interaction (HCI) with consumer behavior models and (ii) placing the results within a framework of relevant research issues, we present the conceptual foundations for a consumer interface.

Item Type: Article
Divisions : Surrey research (other units)
Authors :
Cole, M
Siala, H
Date : 1 December 2000
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:01
Last Modified : 24 Jan 2020 13:42

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