University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Making connections: the value of linking marketing knowledge and culture

Halliday, SV (2005) Making connections: the value of linking marketing knowledge and culture International Journal of Knowledge, Culture and Change Management, 4. pp. 785-794.

Full text not available from this repository.

Abstract

This paper provides a framework to link knowledge and culture into market-oriented change and development. It focuses on marketing information in action.

Item Type: Article
Authors :
NameEmailORCID
Halliday, SVs.halliday@surrey.ac.ukUNSPECIFIED
Date : 2005
Uncontrolled Keywords : Marketing Knowledge, Organisational Culture, Action Research, Theory as Conceptualisation
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:01
Last Modified : 16 May 2017 15:01
URI: http://epubs.surrey.ac.uk/id/eprint/816612

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800