Making connections: the value of linking marketing knowledge and culture

Halliday, SV (2005) Making connections: the value of linking marketing knowledge and culture International Journal of Knowledge, Culture and Change Management, 4. pp. 785-794.

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Abstract

This paper provides a framework to link knowledge and culture into market-oriented change and development. It focuses on marketing information in action.

Item Type:	Article
Authors :	Name Email ORCID Halliday, SV s.halliday@surrey.ac.uk
Date :	2005
Uncontrolled Keywords :	Marketing Knowledge, Organisational Culture, Action Research, Theory as Conceptualisation
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:01
Last Modified :	16 May 2017 15:01
URI:	http://epubs.surrey.ac.uk/id/eprint/816612

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