Making connections: the value of linking marketing knowledge and culture
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Halliday, SV (2005) Making connections: the value of linking marketing knowledge and culture International Journal of Knowledge, Culture and Change Management, 4. pp. 785-794.
Full text not available from this repository.Abstract
This paper provides a framework to link knowledge and culture into market-oriented change and development. It focuses on marketing information in action.
Item Type: | Article | ||||||
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Divisions : | Surrey research (other units) | ||||||
Authors : |
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Date : | 2005 | ||||||
Uncontrolled Keywords : | Marketing Knowledge, Organisational Culture, Action Research, Theory as Conceptualisation | ||||||
Depositing User : | Symplectic Elements | ||||||
Date Deposited : | 16 May 2017 15:01 | ||||||
Last Modified : | 24 Jan 2020 13:41 | ||||||
URI: | http://epubs.surrey.ac.uk/id/eprint/816612 |
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