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Is Europe a brand? An exploratory study of consumer perceptions

Gilbert, DC, Balestrini, P and Gamble, P (2003) Is Europe a brand? An exploratory study of consumer perceptions Journal of International Marketing and Marketing Research, 28 (3). pp. 127-142.

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Item Type: Article
Authors :
NameEmailORCID
Gilbert, DCd.gilbert@surrey.ac.ukUNSPECIFIED
Balestrini, Pp.balestrini@surrey.ac.ukUNSPECIFIED
Gamble, PUNSPECIFIEDUNSPECIFIED
Date : 2003
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:00
Last Modified : 17 May 2017 14:29
URI: http://epubs.surrey.ac.uk/id/eprint/816447

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