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How eCRM can enhance customer loyalty

Gilbert, DC, Lee-Kelley, L and Mannicom, R (2003) How eCRM can enhance customer loyalty Marketing Intelligence and Planning, 21 (4). pp. 239-248.

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Item Type: Article
Authors :
Lee-Kelley, L
Mannicom, R
Date : 2003
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:00
Last Modified : 16 Jan 2019 17:21

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