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The effect of retail customer loyalty schemes - detailed measurement or transforming marketing?

Gilbert, DC, Stone, M, Bearman, D, Butscher, S, Crick, P and Moffett, T (2004) The effect of retail customer loyalty schemes - detailed measurement or transforming marketing? Journal of Targeting, Measurement and Analysis for Marketing, 12 (3). pp. 305-318.

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Item Type: Article
Authors :
NameEmailORCID
Gilbert, DCd.gilbert@surrey.ac.ukUNSPECIFIED
Stone, MUNSPECIFIEDUNSPECIFIED
Bearman, DUNSPECIFIEDUNSPECIFIED
Butscher, SUNSPECIFIEDUNSPECIFIED
Crick, PUNSPECIFIEDUNSPECIFIED
Moffett, TUNSPECIFIEDUNSPECIFIED
Date : 2004
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:00
Last Modified : 17 May 2017 14:29
URI: http://epubs.surrey.ac.uk/id/eprint/816441

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