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The Sponsorship of Major Events by Destinations: Evaluating the Impact on the Decision-Making Process of the Consumer

Miller, G, Hudson, S and Getz, D The Sponsorship of Major Events by Destinations: Evaluating the Impact on the Decision-Making Process of the Consumer In: Academy of Marketing Science World Marketing Congress on Global Marketing Issues at the Turn of the Millennium, 2001 - 2001, Cardiff, Wales.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Miller, Gg.miller@surrey.ac.ukUNSPECIFIED
Hudson, SUNSPECIFIEDUNSPECIFIED
Getz, DUNSPECIFIEDUNSPECIFIED
Contributors :
ContributionNameEmailORCID
UNSPECIFIEDSpotts, HEUNSPECIFIEDUNSPECIFIED
UNSPECIFIEDMeadow, HKUNSPECIFIEDUNSPECIFIED
UNSPECIFIEDSmith, SMUNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:59
Last Modified : 17 May 2017 14:29
URI: http://epubs.surrey.ac.uk/id/eprint/816429

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