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Approaches to Cause Related Marketing

Miller, G, Hudson, S and Peloza, J (2006) Approaches to Cause Related Marketing In: Cause Related Marketing. ICFAI University Press, Hyderabad, India, pp. 41-51.

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Item Type: Book Section
Authors :
NameEmailORCID
Miller, Gg.miller@surrey.ac.ukUNSPECIFIED
Hudson, SUNSPECIFIEDUNSPECIFIED
Peloza, JUNSPECIFIEDUNSPECIFIED
Date : 2006
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:59
Last Modified : 17 May 2017 14:29
URI: http://epubs.surrey.ac.uk/id/eprint/816398

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