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Approaches to Cause Related Marketing

Miller, G, Hudson, S and Peloza, J (2006) Approaches to Cause Related Marketing In: Cause Related Marketing. ICFAI University Press, Hyderabad, India, pp. 41-51.

Full text not available from this repository.
Item Type: Book Section
Divisions : Surrey research (other units)
Authors :
Hudson, S
Peloza, J
Date : 2006
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:59
Last Modified : 23 Jan 2020 14:02

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