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The Importance of Brand Architecture in the International Higher Education Market

Hemsley-Brown, J and Goonawardana, S The Importance of Brand Architecture in the International Higher Education Market In: Academy of Marketing (SIG) Higher Education Marketing, 2006-01-03 - 2006-01-05, InterCollege Nicosia, Cyprus.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Hemsley-Brown, Jj.hemsley-brown@surrey.ac.ukUNSPECIFIED
Goonawardana, SUNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:59
Last Modified : 17 May 2017 14:29
URI: http://epubs.surrey.ac.uk/id/eprint/816349

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