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Understanding the experiential consumption of special event entertainment (SEE) in shopping centres: An exploratory study

Sit, K and Merrilees, B Understanding the experiential consumption of special event entertainment (SEE) in shopping centres: An exploratory study In: Proceedings of Australia and New Zealand Marketing Academic Conference, 2005-12-05 - 2005-12-07, Perth.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Sit, Kk.sit@surrey.ac.ukUNSPECIFIED
Merrilees, BUNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:54
Last Modified : 16 May 2017 14:54
URI: http://epubs.surrey.ac.uk/id/eprint/815658

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