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Defining consumer responses to special event entertainment (SEE): Key constructs and Propositions

Sit, K, Morgan, MJ and Summers, J Defining consumer responses to special event entertainment (SEE): Key constructs and Propositions In: Proceedings of Australia and New Zealand Marketing Academic Conference, 2006-12-04 - 2006-12-06, Brisbane.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Sit, Kk.sit@surrey.ac.ukUNSPECIFIED
Morgan, MJUNSPECIFIEDUNSPECIFIED
Summers, JUNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:54
Last Modified : 16 May 2017 14:54
URI: http://epubs.surrey.ac.uk/id/eprint/815654

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