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How do in-mall entertainment events impact on consumers’ shopping behaviours: A model of special event entertainment

Sit, K, Morgan, MJ and Summers, J How do in-mall entertainment events impact on consumers’ shopping behaviours: A model of special event entertainment In: Proceedings of 2008 Global Marketing Conference, 2008-03-20 - 2008-03-23, Shanghai.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Sit, Kk.sit@surrey.ac.ukUNSPECIFIED
Morgan, MJUNSPECIFIEDUNSPECIFIED
Summers, JUNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:54
Last Modified : 16 May 2017 14:54
URI: http://epubs.surrey.ac.uk/id/eprint/815653

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