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Is Europe a brand? An exploratory study of consumer perceptions

Balestrini, PP, Gilbert, D and Gamble, P (2003) Is Europe a brand? An exploratory study of consumer perceptions Journal of International Marketing and Marketing Research, 28 (3). pp. 127-142.

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Item Type: Article
Authors :
NameEmailORCID
Balestrini, PPp.balestrini@surrey.ac.ukUNSPECIFIED
Gilbert, DUNSPECIFIEDUNSPECIFIED
Gamble, PUNSPECIFIEDUNSPECIFIED
Date : 2003
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:53
Last Modified : 16 May 2017 14:53
URI: http://epubs.surrey.ac.uk/id/eprint/815591

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