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Developments in UK Pub Wine Sales: Responses to Growing Public Consumption of Wine

Van Westering, JM (1993) Developments in UK Pub Wine Sales: Responses to Growing Public Consumption of Wine International Journal of Wine Marketing, 5 (4). pp. 35-41.

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Abstract

The aim of this paper is to examine how publicans and the brewing industry can best respond to the growing UK wine market, fulfil their responsibilities to customers and adapt to changing consumer tastes.

Item Type: Article
Authors :
NameEmailORCID
Van Westering, JMj.van-westering@surrey.ac.ukUNSPECIFIED
Date : 1993
Identification Number : 10.1108/eb008621
Copyright Disclaimer : © MCB UP Limited 1993. Published by MCB UP Ltd
Uncontrolled Keywords : Pub Wine Sales, U.K. Brewers, Wine Market Growth
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:53
Last Modified : 13 Oct 2017 13:21
URI: http://epubs.surrey.ac.uk/id/eprint/815536

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