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A method for the assessment of relative brand strength: A UK tour operator example

Gilbert, D and Hewlett, J (2003) A method for the assessment of relative brand strength: A UK tour operator example SERVICE INDUSTRIES JOURNAL, 23 (2). pp. 166-182.

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Item Type: Article
Authors :
NameEmailORCID
Gilbert, Dd.gilbert@surrey.ac.ukUNSPECIFIED
Hewlett, JUNSPECIFIEDUNSPECIFIED
Date : 1 March 2003
Identification Number : 10.1080/02642060412331300942
Uncontrolled Keywords : Social Sciences, Management, Business & Economics, MANAGEMENT
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:52
Last Modified : 17 May 2017 14:28
URI: http://epubs.surrey.ac.uk/id/eprint/815502

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