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Destination loyalty and repeat behaviour: an application of optimum stimulation measurement

Niininen, O, Szivas, E and Riley, M (2004) Destination loyalty and repeat behaviour: an application of optimum stimulation measurement International Journal of Tourism Research, 6 (6). pp. 437-447.

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Abstract

This paper reports on a study of consumer loyalty in the holiday destination selection process. The study does not define loyalty, but attempts to contribute to an understanding of the concept by applying a psychological measure of variety seeking directly to patterns of holiday destination choice. The measure used is based on the optimum stimulation level (OSL) concept. The guiding proposition in this study was that tourists with a high need for variety would display a varied pattern in their vacation destination selection and this assumption is modestly supported by the empirical findings. The results suggest that further experimentation with the OSL would be fruitful when combined with attitudinal measures and with precisely defined sets of tourist behaviours. Copyright © 2004 John Wiley & Sons, Ltd.

Item Type: Article
Authors :
NameEmailORCID
Niininen, OUNSPECIFIEDUNSPECIFIED
Szivas, Ee.szivas@surrey.ac.ukUNSPECIFIED
Riley, MUNSPECIFIEDUNSPECIFIED
Date : December 2004
Identification Number : https://doi.org/10.1002/jtr.511
Uncontrolled Keywords : tourism, destination, loyalty, optimum stimulation, repeat purchase
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:52
Last Modified : 16 May 2017 14:52
URI: http://epubs.surrey.ac.uk/id/eprint/815485

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