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East meets West in Consumers’ experiences of television programme product placement – identification, intertextuality and reflexivity

Tiwsakul, A (2008) East meets West in Consumers’ experiences of television programme product placement – identification, intertextuality and reflexivity In: New trends in advertising research. Edições Sílabo, Lisbon, pp. 165-174.

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Abstract

New trends in advertising research

Item Type: Book Section
Authors :
NameEmailORCID
Tiwsakul, AUNSPECIFIEDUNSPECIFIED
Date : 2008
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:52
Last Modified : 16 May 2017 14:52
URI: http://epubs.surrey.ac.uk/id/eprint/815423

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