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The Meaning of 'Product Placement': An Interpretive Exploration of Consumers' Experiences of Television Programme Product Placement in the United Kingdom and Thailand

Tiwsakul, RA and Hackley, C (2009) The Meaning of 'Product Placement': An Interpretive Exploration of Consumers' Experiences of Television Programme Product Placement in the United Kingdom and Thailand ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 36. pp. 925-926.

Full text not available from this repository.
Item Type: Article
Authors :
NameEmailORCID
Tiwsakul, RAr.tiwsakul@surrey.ac.ukUNSPECIFIED
Hackley, CUNSPECIFIEDUNSPECIFIED
Date : 1 January 2009
Contributors :
ContributionNameEmailORCID
UNSPECIFIEDMcGill, ALUNSPECIFIEDUNSPECIFIED
UNSPECIFIEDShavitt, SUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords : Social Sciences, Business, Management, Business & Economics, CONFIDENCE
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:52
Last Modified : 16 May 2017 14:52
URI: http://epubs.surrey.ac.uk/id/eprint/815419

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