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Mobile Advertising: The influence of emotional attachment to mobile devices on consumer receptiveness

Kolsaker, A and Drakatos, N (2009) Mobile Advertising: The influence of emotional attachment to mobile devices on consumer receptiveness Journal of Marketing Communications, 15 (4). pp. 267-280.

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Item Type: Article
Authors :
NameEmailORCID
Kolsaker, Aa.kolsaker@surrey.ac.ukUNSPECIFIED
Drakatos, NUNSPECIFIEDUNSPECIFIED
Date : 2009
Identification Number : https://doi.org/10.1080/13527260802479664
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:49
Last Modified : 16 May 2017 14:49
URI: http://epubs.surrey.ac.uk/id/eprint/815131

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