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Brand identification: A theory-based construct for conceptualizing links between corporate branding, identity and communications

Halliday, S and Kuenzel, S (2008) Brand identification: A theory-based construct for conceptualizing links between corporate branding, identity and communications In: Contemporary Thoughts on Corporate Branding and Corporate Identity Management. Palgrave Macmillan, pp. 91-114. ISBN 0230543146

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Item Type: Book Section
Authors :
NameEmailORCID
Halliday, Ss.halliday@surrey.ac.ukUNSPECIFIED
Kuenzel, SUNSPECIFIEDUNSPECIFIED
Date : 28 October 2008
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:49
Last Modified : 16 May 2017 14:49
URI: http://epubs.surrey.ac.uk/id/eprint/815081

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