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Selling self-service and the supermarket: The Americanisation of food retailing in Britain, 1945-60

Shaw, G, Curth, L and Alexander, A (2004) Selling self-service and the supermarket: The Americanisation of food retailing in Britain, 1945-60 Business History, 46 (4). pp. 568-582.

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Abstract

This article explores the early origins and growth of the supermarket in Britain. In doing so, it focuses on a number of themes, including the transfer of ideas of selling from America, and how such ideas were modified by the conditions operating in early post-war Britain. Within this context, emphasis is given to the role of individuals, commercial associations and the state in promoting the benefits of self-service. The research is based on a detailed reading of the trade press and the minute books of various retailers that now comprise the business archives of Somerfield plc.

Item Type: Article
Authors :
NameEmailORCID
Shaw, GUNSPECIFIEDUNSPECIFIED
Curth, LUNSPECIFIEDUNSPECIFIED
Alexander, Aa.alexander@surrey.ac.ukUNSPECIFIED
Date : 1 October 2004
Identification Number : 10.1080/0007679042000231847
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:45
Last Modified : 17 May 2017 14:27
URI: http://epubs.surrey.ac.uk/id/eprint/814528

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