Selling self-service and the supermarket: The Americanisation of food retailing in Britain, 1945-60

Shaw, G, Curth, L and Alexander, A (2004) Selling self-service and the supermarket: The Americanisation of food retailing in Britain, 1945-60 Business History, 46 (4). pp. 568-582.

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Abstract

This article explores the early origins and growth of the supermarket in Britain. In doing so, it focuses on a number of themes, including the transfer of ideas of selling from America, and how such ideas were modified by the conditions operating in early post-war Britain. Within this context, emphasis is given to the role of individuals, commercial associations and the state in promoting the benefits of self-service. The research is based on a detailed reading of the trade press and the minute books of various retailers that now comprise the business archives of Somerfield plc.

Item Type:	Article
Authors :	Name Email ORCID Shaw, G Curth, L Alexander, A a.alexander@surrey.ac.uk
Date :	1 October 2004
Identification Number :	10.1080/0007679042000231847
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 14:45
Last Modified :	17 May 2017 14:27
URI:	http://epubs.surrey.ac.uk/id/eprint/814528

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