Selling self-service and the supermarket: The Americanisation of food retailing in Britain, 1945-60
Shaw, G, Curth, L and Alexander, A (2004) Selling self-service and the supermarket: The Americanisation of food retailing in Britain, 1945-60 Business History, 46 (4). pp. 568-582.
Full text not available from this repository.Abstract
This article explores the early origins and growth of the supermarket in Britain. In doing so, it focuses on a number of themes, including the transfer of ideas of selling from America, and how such ideas were modified by the conditions operating in early post-war Britain. Within this context, emphasis is given to the role of individuals, commercial associations and the state in promoting the benefits of self-service. The research is based on a detailed reading of the trade press and the minute books of various retailers that now comprise the business archives of Somerfield plc.
Item Type: | Article | ||||||||||||
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Divisions : | Surrey research (other units) | ||||||||||||
Authors : |
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Date : | 1 October 2004 | ||||||||||||
DOI : | 10.1080/0007679042000231847 | ||||||||||||
Depositing User : | Symplectic Elements | ||||||||||||
Date Deposited : | 16 May 2017 14:45 | ||||||||||||
Last Modified : | 24 Jan 2020 13:14 | ||||||||||||
URI: | http://epubs.surrey.ac.uk/id/eprint/814528 |
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