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Relationship marketing and airline loyalty schemes

Gilbert, DC (1996) Relationship marketing and airline loyalty schemes TOURISM MANAGEMENT, 17 (8). pp. 575-582.

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Item Type: Article
Authors :
Date : 1 December 1996
Identification Number : 10.1016/S0261-5177(96)00078-7
Uncontrolled Keywords : Science & Technology, Social Sciences, Life Sciences & Biomedicine, Environmental Studies, Hospitality, Leisure, Sport & Tourism, Management, Environmental Sciences & Ecology, Social Sciences - Other Topics, Business & Economics, ENVIRONMENTAL STUDIES, HOSPITALITY, LEISURE, SPORT & TOURISM, MANAGEMENT, relationship marketing, loyalty schemes, airline marketing, FREQUENT-FLYER PROGRAMS
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Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:44
Last Modified : 17 May 2017 14:27

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