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Relational, interactive service innovation: building branding competence

Halliday, SV and Trott, P (2010) Relational, interactive service innovation: building branding competence MARKETING THEORY, 10 (2). pp. 144-160.

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Item Type: Article
Authors :
NameEmailORCID
Halliday, SVs.halliday@surrey.ac.ukUNSPECIFIED
Trott, PUNSPECIFIEDUNSPECIFIED
Date : 1 June 2010
Identification Number : https://doi.org/10.1177/1470593110366901
Uncontrolled Keywords : Social Sciences, Business, Business & Economics, BUSINESS, branding, new service development, resource-based view of the firm, relationships, service innovation, MARKET ORIENTATION, PRODUCT INNOVATION, INDUSTRY, SUCCESS, CONSUMPTION, EXPERIENCE, CONSUMERS, CULTURE
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:44
Last Modified : 16 May 2017 14:44
URI: http://epubs.surrey.ac.uk/id/eprint/814488

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