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Creating shared value in destination management organisations: The case of Turisme de Barcelona

Serra, J, Font, X and Ivanova, M (2016) Creating shared value in destination management organisations: The case of Turisme de Barcelona Journal of Destination Marketing & Management.

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Abstract

Creating shared value (CSV) involves connecting company success with social progress. This shared element of CSV resonates with the mandate of destination management organisations to be accountable to all stakeholders for the progress of the destination. This study tests the feasibility of a destination’s stakeholders adopting a CSV approach and by doing so, to take responsibility for that destination’s future. Semi-structured interviews gathered opinions from 16 members of the General Council, the Executive Committee, and the Steering Committee of the highly acclaimed Turisme de Barcelona (TdB), the official organisation for the promotion of tourism in Barcelona, Spain. The results show that the complexities of changing the organisation’s mandate, in a public-private partnership where consensus is needed, would be extremely difficult to navigate. Even if possible, the outcomes would likely step on the toes of other institutions. The feasibility of integrating CSV into the mandate, in order to move destination marketing organisations towards destination management organisations is problematised as a 'wicked' problem using Foucault's notion of power in stakeholder relationships. The results show the inherent difficulties of introducing sustainability values into a multi-stakeholder, public-private partnership, and allow lessons to be drawn about how realistic CSV may be as a guiding philosophy.

Item Type: Article
Subjects : Hospitality & Tourism
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Serra, JUNSPECIFIEDUNSPECIFIED
Font, Xx.font@surrey.ac.ukOrcid.org/0000-0003-1770-6213
Ivanova, MUNSPECIFIEDUNSPECIFIED
Date : 29 June 2016
Identification Number : 10.1016/j.jdmm.2016.06.005
Copyright Disclaimer : © 2016. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords : Public-private partnership, Responsibility, Policy, Stakeholders, Governance, Foucault
Depositing User : Symplectic Elements
Date Deposited : 17 Mar 2017 16:53
Last Modified : 29 Jun 2017 02:08
URI: http://epubs.surrey.ac.uk/id/eprint/813799

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