Is Xenios Zeus Still Alive? Destination Image of Athens in the Years of Recession

Gkritzali, Alkmini, Gkritzali, D and Stavrou, V (2017) Is Xenios Zeus Still Alive? Destination Image of Athens in the Years of Recession Journal of Travel Research, 57 (4). pp. 540-554.

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Abstract

This study examines the evolution of the city of Athens’ destination image from 2005 to 2015, in order to exploit the impact of the recent economic recession on individual perceptions. It uses advanced web content mining to analyze Tripadvisor messages that were posted in Athens Travel Forum. The findings show that the image of Athens has remained positive, facing a significant, but short-term, shift during the first years of the crisis. The findings also reveal that the destination image of Athens is only partially shared by people residing inside and outside Greece, and that non-Greek residents have more favorable perceptions towards the destination. The study expands understanding on destination image literature by demonstrating the normative nature of destination images, which - once established - can be particularly resistant to change, even during long term crises.

Item Type:	Article
Subjects :	Hospitality and Tourism
Divisions :	Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :	Name Email ORCID Gkritzali, Alkmini a.gkritzali@surrey.ac.uk Gkritzali, D Stavrou, V
Date :	26 April 2017
DOI :	10.1177/0047287517705225
Copyright Disclaimer :	Copyright 2017 Sage Publications
Uncontrolled Keywords :	Destination Image; Athens; Tourism; Web Content Mining; Sentiment Analysis; Recession.
Related URLs :	Publisher
Depositing User :	Symplectic Elements
Date Deposited :	23 Feb 2017 14:39
Last Modified :	16 Jan 2019 17:12
URI:	http://epubs.surrey.ac.uk/id/eprint/813628

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