Is Xenios Zeus Still Alive? Destination Image of Athens in the Years of Recession
Gkritzali, Alkmini, Gkritzali, D and Stavrou, V (2017) Is Xenios Zeus Still Alive? Destination Image of Athens in the Years of Recession Journal of Travel Research, 57 (4). pp. 540-554.
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Abstract
This study examines the evolution of the city of Athens’ destination image from 2005 to 2015, in order to exploit the impact of the recent economic recession on individual perceptions. It uses advanced web content mining to analyze Tripadvisor messages that were posted in Athens Travel Forum. The findings show that the image of Athens has remained positive, facing a significant, but short-term, shift during the first years of the crisis. The findings also reveal that the destination image of Athens is only partially shared by people residing inside and outside Greece, and that non-Greek residents have more favorable perceptions towards the destination. The study expands understanding on destination image literature by demonstrating the normative nature of destination images, which - once established - can be particularly resistant to change, even during long term crises.
Item Type: | Article | ||||||||||||
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Subjects : | Hospitality and Tourism | ||||||||||||
Divisions : | Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management | ||||||||||||
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Date : | 26 April 2017 | ||||||||||||
DOI : | 10.1177/0047287517705225 | ||||||||||||
Copyright Disclaimer : | Copyright 2017 Sage Publications | ||||||||||||
Uncontrolled Keywords : | Destination Image; Athens; Tourism; Web Content Mining; Sentiment Analysis; Recession. | ||||||||||||
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Depositing User : | Symplectic Elements | ||||||||||||
Date Deposited : | 23 Feb 2017 14:39 | ||||||||||||
Last Modified : | 16 Jan 2019 17:12 | ||||||||||||
URI: | http://epubs.surrey.ac.uk/id/eprint/813628 |
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