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Rich Pictures: Sustainable Development and Stakeholders - The Benefits of Content Analysis

Bell, S, Berg, T and Morse, Stephen (2016) Rich Pictures: Sustainable Development and Stakeholders - The Benefits of Content Analysis Sustainable Development, 24 (2). pp. 136-148.

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Abstract

This paper concerns the interpretation of pictures which stakeholders draw in order to help them structure and understand complex situations. The pictures in question are called Rich Pictures (RPs) and the matter at the heart of interpretation is insight drawn from eduction (drawing forth). Insights relate to stakeholders of all kinds, be they the individual, the group, the context in which the individual and the group find themselves, and the means whereby the context can be made more sustainable or improved. RP drawing, often as a collaborative, stakeholder exercise, is a powerful activity which has the capacity to break down barriers of language, education and culture. Drawing upon research with RPs from around the world and spanning fifty years of our combined practice, this paper demonstrates RPs utility, universality and resilience. We maintain that RP drawing enriches problem solving and, in the long term, saves time and resources from being expended on erroneous and/or superficial tasks. But the interpretation of RPs is still in its infancy. By use of processes derived from various forms of Content Analysis (CA) we argue that RPs can be applied as a powerful tool in a variety of policy fields. Conclusions for application are drawn and suggestions are made for further research relating to the clearer interpretation of Rich Pictures.

Item Type: Article
Subjects : Environment
Divisions : Faculty of Engineering and Physical Sciences > Centre for Environmental Strategy
Authors :
NameEmailORCID
Bell, SUNSPECIFIEDUNSPECIFIED
Berg, TUNSPECIFIEDUNSPECIFIED
Morse, StephenS.Morse@surrey.ac.ukUNSPECIFIED
Date : 1 March 2016
Identification Number : 10.1002/sd.1614
Copyright Disclaimer : Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment. This is the pre-peer reviewed version of the following article: Bell, S., Berg, T., and Morse, S. (2016) Rich Pictures: Sustainable Development and Stakeholders – The Benefits of Content Analysis. Sust. Dev., 24: 136–148. doi: 10.1002/sd.1614., which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1002/sd.1614/pdf. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Uncontrolled Keywords : Science & Technology, Social Sciences, GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY, Planning & Development, Science & Technology - Other Topics, Public Administration, Rich Picture, participation, content analysis, stakeholder engagement, sustainable development
Depositing User : Symplectic Elements
Date Deposited : 09 Feb 2017 13:35
Last Modified : 25 Aug 2017 11:10
URI: http://epubs.surrey.ac.uk/id/eprint/813500

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