Understanding sustainability behaviour: the relationship between information acquisition, pro-activity and performance

Garay, L, Font, X and Pereira-Moliner, J (2017) Understanding sustainability behaviour: the relationship between information acquisition, pro-activity and performance Tourism Management, 60. pp. 418-429.

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Abstract

We use the concept of absorptive capacity to better understand the relationship between sustainability information acquisition, proactivity and performance. A quantitative analysis of a survey of 408 tourism enterprises in Catalonia (Spain) shows that: i) growth-oriented motivations are related to communication with industry-related sources, and to individual and informal channels, while lifestyle motivations are related to communication with other stakeholders; ii) sustainability implementation is related to communication with other stakeholders, to the use of collective and formal channels, and to the perceived usefulness of information; and iii) sustainability performance is related to the introduction of environmental and economic practices, to the use of both industry and broader sources of information, and to the perceived usefulness of information. We suggest that sustainability training and education may be more successful in achieving behaviour change when they are adapted to the absorptive capacity and learning styles of their target audiences.

Item Type:	Article
Subjects :	Hospitality & Tourism
Divisions :	Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :	Name Email ORCID Garay, L Font, X x.font@surrey.ac.uk Orcid.org/0000-0003-1770-6213 Pereira-Moliner, J
Date :	13 January 2017
Identification Number :	10.1016/j.tourman.2016.12.017
Copyright Disclaimer :	© 2016. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords :	Sustainability information, Absorptive capacity, Sustainability motivations, Sustainability practices, Sustainability performance, Small firms
Depositing User :	Symplectic Elements
Date Deposited :	08 Feb 2017 11:28
Last Modified :	17 May 2017 14:26
URI:	http://epubs.surrey.ac.uk/id/eprint/813488

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