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Sustainability motivations and practices in small tourism enterprises in European protected areas

Font, Xavier, Garay, L and Jones, S (2016) Sustainability motivations and practices in small tourism enterprises in European protected areas Journal of Cleaner Production, 137. pp. 1439-1448.

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A survey of around 900 tourism enterprises in 57 European protected areas shows that small firms are more involved in taking responsibility for being sustainable than previously expected, including eco-savings related operational practices but also reporting a wide range of social and economic responsibility actions. Two-step cluster analysis was used to group the firms in three groups based on their motivations to be sustainable. Business driven firms implement primarily eco-savings activities and are commercially oriented. Legitimization driven firms respond to perceived stakeholder pressure and report a broad spectrum of activities. Lifestyle and value driven firms report the greatest number of environmental, social and economic activities. No profile has a higher business performance than average. The study has implications for policy programmes promoting sustainability behaviour change based primarily on a business case argument.

Item Type: Article
Subjects : Sustainability
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Garay, L
Jones, S
Date : 20 November 2016
DOI : 10.1016/j.jclepro.2014.01.071
Copyright Disclaimer : © 2014 Elsevier Ltd. All rights reserved.
Depositing User : Symplectic Elements
Date Deposited : 08 Feb 2017 08:55
Last Modified : 19 Jun 2018 15:07

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