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The economic impact of on-screen tourism: The case of The Lord of the rings and the Hobbit

Li, ShiNa, Li, H, Song, H, Lundberg, Christine and Shen, S (2016) The economic impact of on-screen tourism: The case of The Lord of the rings and the Hobbit Tourism Management, 60. pp. 177-187.

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Abstract

The economic impacts of on-screen tourism are particularly interesting, and research in this area can provide useful information to governments making decisions regarding subsidising film production and forming relevant marketing strategies. No reliable and systematic approach for measuring the economic impacts of on-screen tourism currently exists, and this study is the first to evaluate the overall economic impacts of on-screen tourism by comparing the impacts of two series of films, The Lord of the Rings and the Hobbit, both filmed in New Zealand. A new approach combining econometric and computable general equilibrium modelling techniques is used in the assessment. The results show that The Lord of the Rings did not significantly impact on the tourism and economy of New Zealand, while the Hobbit Trilogy had a significant positive impact, which may be due to effective marketing strategies and media convergence.

Item Type: Article
Subjects : Hospitality & Tourism
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Li, ShiNashina.li@surrey.ac.ukUNSPECIFIED
Li, HUNSPECIFIEDUNSPECIFIED
Song, HUNSPECIFIEDUNSPECIFIED
Lundberg, Christinec.lundberg@surrey.ac.ukUNSPECIFIED
Shen, SUNSPECIFIEDUNSPECIFIED
Date : 7 December 2016
Identification Number : 10.1016/j.tourman.2016.11.023
Copyright Disclaimer : © 2017. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords : Film tourism, impact assessment, computable general equilibrium, New Zealand
Depositing User : Symplectic Elements
Date Deposited : 01 Feb 2017 09:10
Last Modified : 19 Jul 2017 09:27
URI: http://epubs.surrey.ac.uk/id/eprint/813420

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