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Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service

Floh, A, Koller, M, Zauner, A and Teller, C (2016) Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service Journal of Consumer Behaviour: an international research review.

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Abstract

Through the customer’s eyes, wireless telecommunications are a typical example of a so-called consumption system, comprising a product and a service domain. People consume an entity in which multiple value perceptions from both subsystems (wireless service and cell phone) are gained and affect attitudes, intentions and future behaviour within and across the subsystems. Value perceptions are gained along the dimensions of functionality, economic aspects, emotions and social facets, regarding both service and product. Some of those value perceptions spill over, from product to service and vice versa, while others do not. Those that spill over affect value perceptions and loyalty intentions in the other subsystem. These results provide the basis for deriving practical implications for the marketing management of firms operating in such a consumption system. Given the presence of spill-over effects, both parties involved are advised to revise their marketing activities accordingly

Item Type: Article
Subjects : Marketing
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
AuthorsEmailORCID
Floh, AUNSPECIFIEDUNSPECIFIED
Koller, MUNSPECIFIEDUNSPECIFIED
Zauner, AUNSPECIFIEDUNSPECIFIED
Teller, CUNSPECIFIEDUNSPECIFIED
Date : 2016
Copyright Disclaimer : This is the peer reviewed version of the following article: Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service, which will be published in final form at http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1479-1838. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Uncontrolled Keywords : spill-over effect, consumption system, perceived value, loyalty
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 06 Dec 2016 14:27
Last Modified : 06 Dec 2016 14:27
URI: http://epubs.surrey.ac.uk/id/eprint/813044

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