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Multidimensional Facets of Perceived Risk in Mobile Travel Booking

Park, Sangwon and Tussyadiah, Iis (2016) Multidimensional Facets of Perceived Risk in Mobile Travel Booking Journal of Travel Research, 56 (7). pp. 854-867.

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Abstract

Despite the growing prevalence of smartphones in daily life and travel context, travellers still perceive an extent of risk associated with using their smartphone to book travel products. In order to alleviate or reduce perceived risk, it is important to better understand the dimensions of and the factors that contribute to perceived risk. This study analysed 411 responses from an online panel to examine perceived risk in mobile travel booking and identified the following facets: time risk, financial risk, performance risk, privacy/security risk, psychological risk, physical risk, and device risk. Several antecedents of perceived risk were identified. Perceived collection of personal information via smartphones contributes positively, while consumer innovativeness, trust, and visibility contribute negatively to perceived risk. Further, the predictive validity of perceived risk is confirmed as it significantly explains perceived usefulness, attitude, and behavioural intention in mobile travel booking. Implications to manage perceived risk and its antecedents are provided.

Item Type: Article
Subjects : Tourism
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Park, Sangwonsangwon.park@surrey.ac.ukUNSPECIFIED
Tussyadiah, Iisi.tussyadiah@surrey.ac.ukUNSPECIFIED
Date : 27 October 2016
Identification Number : 10.1177/0047287516675062
Copyright Disclaimer : © 2016 SAGE Publications
Uncontrolled Keywords : Mobile Booking, Travel Booking, Perceived Risk, Smartphone
Depositing User : Symplectic Elements
Date Deposited : 19 Oct 2016 07:37
Last Modified : 31 Oct 2017 18:48
URI: http://epubs.surrey.ac.uk/id/eprint/812492

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