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PAY-WHAT-YOU-WANT (PWYW) PRICING FOR HIGH-VALUE PRICED SERVICES: POTENTIAL, NEW AND REPEAT CUSTOMERS

Stangl, B, Kastner, M and Prayag, G (2016) PAY-WHAT-YOU-WANT (PWYW) PRICING FOR HIGH-VALUE PRICED SERVICES: POTENTIAL, NEW AND REPEAT CUSTOMERS In: Global Marketing Conference (GMC), 2016-07-21 - 2016-07-24, Hong Kong.

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Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
AuthorsEmailORCID
Stangl, BUNSPECIFIEDUNSPECIFIED
Kastner, MUNSPECIFIEDUNSPECIFIED
Prayag, GUNSPECIFIEDUNSPECIFIED
Date : 24 July 2016
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 Sep 2016 07:33
Last Modified : 16 Sep 2016 07:33
URI: http://epubs.surrey.ac.uk/id/eprint/812196

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