University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Pay-what-you-want (PWYW) pricing for high-value priced services: potential, new and repeat customers

Stangl, Brigitte, Kastner, M and Prayag, G (2016) Pay-what-you-want (PWYW) pricing for high-value priced services: potential, new and repeat customers In: Global Marketing Conference (GMC), 2016-07-21 - 2016-07-24, Hong Kong.

[img]
Preview
Text (licence)
SRI_deposit_agreement.pdf
Available under License : See the attached licence file.

Download (33kB) | Preview
Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Stangl, Brigitteb.stangl@surrey.ac.uk
Kastner, M
Prayag, G
Date : 24 July 2016
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 Sep 2016 07:33
Last Modified : 06 Dec 2019 11:24
URI: http://epubs.surrey.ac.uk/id/eprint/812196

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800