Do Social Media Investments Pay Off? – Preliminary Evidence from Swiss Destination Marketing Organizations
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Wozniak, T, Stangl, B, Schegg, R and Liebrich, A (2016) Do Social Media Investments Pay Off? – Preliminary Evidence from Swiss Destination Marketing Organizations In: ENTER2016 eTourism Conference, 2016-02-02 - 2016-02-05, Bilbao, Spain.
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Item Type: | Conference or Workshop Item (Conference Paper) | |||||||||||||||
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Subjects : | Marketing | |||||||||||||||
Divisions : | Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management | |||||||||||||||
Authors : |
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Date : | 5 February 2016 | |||||||||||||||
Depositing User : | Symplectic Elements | |||||||||||||||
Date Deposited : | 16 Sep 2016 07:16 | |||||||||||||||
Last Modified : | 31 Oct 2017 18:43 | |||||||||||||||
URI: | http://epubs.surrey.ac.uk/id/eprint/812195 |
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