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Do Social Media Investments Pay Off? – Preliminary Evidence from Swiss Destination Marketing Organizations

Wozniak, T, Stangl, B, Schegg, R and Liebrich, A (2016) Do Social Media Investments Pay Off? – Preliminary Evidence from Swiss Destination Marketing Organizations In: ENTER2016 eTourism Conference, 2016-02-02 - 2016-02-05, Bilbao, Spain.

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Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Wozniak, TUNSPECIFIEDUNSPECIFIED
Stangl, BUNSPECIFIEDUNSPECIFIED
Schegg, RUNSPECIFIEDUNSPECIFIED
Liebrich, AUNSPECIFIEDUNSPECIFIED
Date : 5 February 2016
Depositing User : Symplectic Elements
Date Deposited : 16 Sep 2016 07:16
Last Modified : 31 Oct 2017 18:43
URI: http://epubs.surrey.ac.uk/id/eprint/812195

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