Do Social Media Investments Pay Off? – Preliminary Evidence from Swiss Destination Marketing Organizations

Wozniak, T, Stangl, B, Schegg, R and Liebrich, A (2016) Do Social Media Investments Pay Off? – Preliminary Evidence from Swiss Destination Marketing Organizations In: ENTER2016 eTourism Conference, 2016-02-02 - 2016-02-05, Bilbao, Spain.

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Item Type:	Conference or Workshop Item (Conference Paper)
Subjects :	Marketing
Divisions :	Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :	Authors Email ORCID Wozniak, T UNSPECIFIED UNSPECIFIED Stangl, B UNSPECIFIED UNSPECIFIED Schegg, R UNSPECIFIED UNSPECIFIED Liebrich, A UNSPECIFIED UNSPECIFIED
Date :	5 February 2016
Depositing User :	Symplectic Elements
Date Deposited :	16 Sep 2016 07:16
Last Modified :	16 Sep 2016 07:16
URI:	http://epubs.surrey.ac.uk/id/eprint/812195

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