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Adaptive Resilience and the Competition Between Retail and Service Agglomeration Formats: An International Perspective

Teller, C, Wood, S and Floh, A (2016) Adaptive Resilience and the Competition Between Retail and Service Agglomeration Formats: An International Perspective Journal of Marketing Management, 32 (17-18). pp. 1537-1561.

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Abstract

This paper investigates the competitive relationship between dominant urban agglomeration formats (traditional “evolved” town centres and “created” shopping malls) and the drivers of competiveness in the form of key agglomeration resources (accessibility, parking condition, tenant mix, atmosphere). Based on a consumer survey (n, 2,161) across three distinctive European capital cities, co-variance based structural equation modelling reveals remarkably limited differences between formats in terms of the investigated drivers of competitiveness. Positive relationships of patronage towards both formats in all cities and the significant difference in why respondents patronise them suggest a partly complementary existence of the two types of agglomeration. We explain this apparent complementarity through the theory of adaptive resilience that has seen evolved agglomeration formats develop to provide a differentiated offer and consumer attraction compared to enclosed malls.

Item Type: Article
Subjects : Marketing
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
AuthorsEmailORCID
Teller, CUNSPECIFIEDUNSPECIFIED
Wood, SUNSPECIFIEDUNSPECIFIED
Floh, AUNSPECIFIEDUNSPECIFIED
Date : 18 October 2016
Identification Number : https://doi.org/10.1080/0267257X.2016.1240705
Copyright Disclaimer : This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 18 October 2016 available online: http://www.tandfonline.com/10.1080/0267257X.2016.1240705
Depositing User : Symplectic Elements
Date Deposited : 12 Sep 2016 08:43
Last Modified : 04 Jan 2017 15:56
URI: http://epubs.surrey.ac.uk/id/eprint/812096

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