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The importance of being relevant? A cognitive-pragmatic framework for conceptualising audiovisual translation

Braun, S (2016) The importance of being relevant? A cognitive-pragmatic framework for conceptualising audiovisual translation Target: international journal on translation studies, 28 (2). pp. 302-313.

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Abstract

Inspired by the belief that cognitive and pragmatic models of communication and discourse processing offer great potential for the study of Audiovisual Translation (AVT), this paper will review such models and discuss their contribution to conceptualising the three inter-related sub-processes underlying all forms of AVT: the comprehension of the multimodal discourse by the translator; the translation of selected elements of this discourse; and the comprehension of the newly formed multimodal discourse by the target audience. The focus will be on two models, Relevance Theory, which presents the most comprehensive pragmatic model of communication and Mental Model Theory, which underlies cognitive models of discourse processing. The two approaches will be used to discuss and question common perceptions of AVT as being ‘constrained’ and ‘partial’ translation.

Item Type: Article
Subjects : Language
Divisions : Faculty of Arts and Social Sciences > School of English and Languages > Languages and Translation
Authors :
AuthorsEmailORCID
Braun, SUNSPECIFIEDUNSPECIFIED
Date : 5 August 2016
Identification Number : 10.1075/target.28.2.10bra
Copyright Disclaimer : © John Benjamins Publishing Company. The publisher should be contacted for permission to re-use or reprint the material in any form.
Uncontrolled Keywords : Relevance Theory, Mental Model Theory, Multimodality, Audiovisual Translation, Audio Description
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 02 Aug 2016 13:37
Last Modified : 10 Aug 2016 11:14
URI: http://epubs.surrey.ac.uk/id/eprint/811589

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