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The Effectiveness of Leader Visits during the 2010 British General Election Campaign

Middleton, AF (2014) The Effectiveness of Leader Visits during the 2010 British General Election Campaign BJPIR, 17. pp. 244-259.

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Abstract

The leaders of the three largest political parties in the UK spent a significant proportion of the 2010 general election campaign touring constituencies. However, the potential impact of such visits upon local party vote share and constituency turnout has remained relatively unstudied. This article, using original data collected in 2010, is the first to examine leader visits during UK election campaigns. The constituencies visited are typically marginal, and while Gordon Brown mostly limited his visits to Labour-held constituencies, the leaders of the other two parties ran more expansionist visit strategies. Exploring the ability of leader visits to affect turnout and vote share, the analysis shows that visits made no impact on local turnout, but the Conservatives and Liberal Democrats received a boost in vote share in constituencies when their leaders visited. Disaggregating this further, these boosts were received primarily in seats held by Labour prior to the election.

Item Type: Article
Subjects : Politics
Divisions : Faculty of Arts and Social Sciences > School of Economics
Authors :
AuthorsEmailORCID
Middleton, AFUNSPECIFIEDUNSPECIFIED
Date : 2014
Identification Number : 10.1111/1467-856X.12061
Copyright Disclaimer : © 2014 The Author. British Journal of Politics and International Relations © 2014 Political Studies Association
Uncontrolled Keywords : leader visits; election campaigns; constituency campaigning; party leaders
Depositing User : Symplectic Elements
Date Deposited : 23 Aug 2016 15:32
Last Modified : 23 Aug 2016 15:32
URI: http://epubs.surrey.ac.uk/id/eprint/811457

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