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Platform Dynamics and Strategies: From Products to Services

Gawer, A (2009) Platform Dynamics and Strategies: From Products to Services In: Platforms, Markets and Innovation. Edward Elgar Publishing. ISBN 9781848440708

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The emergence of industry platforms is a novel phenomenon impacting most industries today, from products to services. Industry platforms are building blocks (they can be products, technologies or services) that act as a foundation upon which an array of firms (sometimes called a business ecosystem) can develop complementary products, technologies or services. Platforms exist in a variety of industries, and they certainly exist in all high-tech industries. Google, Microsoft Windows, cellphone operating systems, fuel-cell automotive engines, but also some genomic technologies are all platforms. But while platforms are becoming more and more pervasive, and promising research has been under way (Bresnahan and Greenstein, 1999; Gawer and Cusumano, 2002 and 2008; West, 2003; Rochet and Tirole, 2003 and 2006; Iansiti and Levien, 2004; Eisenmann et al., 2006; Evans et al., 2006; Gawer and Henderson, 2007), important questions remain unanswered. In particular, we don’t yet understand the conditions under which industry platforms come to exist, and then to develop. We also don’t know much about how firms’ capabilities should impact their platform strategies. The chapter aims to answer two research questions: (1) under which conditions can we expect industrial platform dynamics to emerge and unfold? And (2) in the context of platform industry dynamics, what kind of platform strategies should firms devise, depending on whether they are incumbents or new entrants?

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Date : 28 December 2009
Identification Number : 10.4337/9781849803311.00009
Related URLs :
Additional Information : Item not available from this repository
Depositing User : Symplectic Elements
Date Deposited : 14 Jul 2016 11:42
Last Modified : 14 Jul 2016 11:42

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