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Platforms and Innovation

Gawer, A and Cusumano, MA (2014) Platforms and Innovation In: The Oxford Handbook of Innovation Management. Oxford University Press. ISBN 9780199694945

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This chapter analyses the role that platforms can play in innovation, and their implications for innovation management. It offers a definition of the term ‘platform’, as well as a classification of different types of platforms (internal platforms, supply-chain platforms, and industry platforms). It highlights the fundamental economic and strategic concepts associated with platforms. The chapter clarifies the similarities and differences between the economic conception of platforms as double-sided markets subject to network effects and that of platforms that stimulate “open” innovation by complementors within innovative ecosystems. It also clarifies the role of technological architecture and interfaces in platform innovation. It also examines major cases of platform leadership and innovation challenges that companies face as markets, technologies, and competition evolve. Finally, it reviews some of major remaining issues for future research on platforms and innovation management.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Date : January 2014
Identification Number : 10.1093/oxfordhb/9780199694945.013.014
Additional Information : Item not available from this repository
Depositing User : Symplectic Elements
Date Deposited : 14 Jul 2016 11:07
Last Modified : 14 Jul 2016 11:07

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