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Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation

Gawer, A and Cusumano, MA (2002) Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation Harvard University Press. ISBN 1578515149

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Abstract

As high-tech industries become increasingly modular and interconnected--and the ability to innovate becomes the purview of just about anyone--the most successful companies are those that orchestrate industrywide innovations to support not only their products, but also the systems or platforms in which their products work. To become a platform leader--a company that provides the technological foundation on which other products are built--is the Holy Grail of these high-tech industries. The quest is complex and risky, because the success of platform leaders depends largely on their ability to encourage other firms to develop complementary innovations. High-tech-strategy experts Annabelle Gawer and Michael A. Cusumano explain how the best in class, including Intel, Microsoft, and Cisco, establish and grow their dominant positions. Based on these in-depth case studies and on incisive analysis, the authors present a framework for designing and implementing a successful platform strategy. From how to plan internal product development to how best to encourage external innovation activities, this comprehensive book offers executives, strategists, and entrepreneurs a framework for achieving market leadership in platform environments.

Item Type: Book
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
AuthorsEmailORCID
Gawer, AUNSPECIFIEDUNSPECIFIED
Cusumano, MAUNSPECIFIEDUNSPECIFIED
Date : 2002
Uncontrolled Keywords : Business & Economics
Additional Information : Item not available from this repository
Depositing User : Symplectic Elements
Date Deposited : 14 Jul 2016 09:54
Last Modified : 15 Jul 2016 09:50
URI: http://epubs.surrey.ac.uk/id/eprint/811216

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