University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation

Gawer, Annabelle and Cusumano, MA (2002) Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation Harvard University Press. ISBN 1578515149

[img]
Preview
Text (licence)
SRI_deposit_agreement.pdf
Available under License : See the attached licence file.

Download (33kB) | Preview

Abstract

As high-tech industries become increasingly modular and interconnected--and the ability to innovate becomes the purview of just about anyone--the most successful companies are those that orchestrate industrywide innovations to support not only their products, but also the systems or platforms in which their products work. To become a platform leader--a company that provides the technological foundation on which other products are built--is the Holy Grail of these high-tech industries. The quest is complex and risky, because the success of platform leaders depends largely on their ability to encourage other firms to develop complementary innovations. High-tech-strategy experts Annabelle Gawer and Michael A. Cusumano explain how the best in class, including Intel, Microsoft, and Cisco, establish and grow their dominant positions. Based on these in-depth case studies and on incisive analysis, the authors present a framework for designing and implementing a successful platform strategy. From how to plan internal product development to how best to encourage external innovation activities, this comprehensive book offers executives, strategists, and entrepreneurs a framework for achieving market leadership in platform environments.

Item Type: Book
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Gawer, Annabellea.gawer@surrey.ac.uk
Cusumano, MA
Date : 2002
Uncontrolled Keywords : Business & Economics
Additional Information : Item not available from this repository
Depositing User : Symplectic Elements
Date Deposited : 14 Jul 2016 09:54
Last Modified : 12 Jun 2018 08:10
URI: http://epubs.surrey.ac.uk/id/eprint/811216

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800