Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation
Gawer, A and Cusumano, MA (2002) Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation Harvard University Press. ISBN 1578515149
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As high-tech industries become increasingly modular and interconnected--and the ability to innovate becomes the purview of just about anyone--the most successful companies are those that orchestrate industrywide innovations to support not only their products, but also the systems or platforms in which their products work. To become a platform leader--a company that provides the technological foundation on which other products are built--is the Holy Grail of these high-tech industries. The quest is complex and risky, because the success of platform leaders depends largely on their ability to encourage other firms to develop complementary innovations. High-tech-strategy experts Annabelle Gawer and Michael A. Cusumano explain how the best in class, including Intel, Microsoft, and Cisco, establish and grow their dominant positions. Based on these in-depth case studies and on incisive analysis, the authors present a framework for designing and implementing a successful platform strategy. From how to plan internal product development to how best to encourage external innovation activities, this comprehensive book offers executives, strategists, and entrepreneurs a framework for achieving market leadership in platform environments.
|Divisions :||Faculty of Arts and Social Sciences > Surrey Business School|
|Uncontrolled Keywords :||Business & Economics|
|Additional Information :||Item not available from this repository|
|Depositing User :||Symplectic Elements|
|Date Deposited :||14 Jul 2016 09:54|
|Last Modified :||15 Jul 2016 09:50|
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