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What Managers Need to Know about Platforms

Gawer, A (2011) What Managers Need to Know about Platforms The European Business Review. pp. 40-43.

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A new and powerful way to compete has taken shape in our business landscape: Platform competition Whether we are talking about Google, Apple’s iPhone, iTunes and iPad, or Facebook, platforms seem to have taken our business landscape by storm. Firms that provide these platforms are able to orchestrate and take advantage of innovation coming from myriads of other firms that operate in coalitions sometimes called innovative business ecosystems. This article aims to present succinctly the essential ideas that managers need to understand about platforms, whether they are attempting to pursue a platform strategy or defending themselves against a platform attacker

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Date : 20 July 2011
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 14 Jul 2016 09:20
Last Modified : 14 Jul 2016 11:12

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