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Measurement Equivalence Of An Instrument Measuring Motivation To Consume Local Food: A Cross-Cultural Examination Across British And Korean

Eves, A and Kim, YG (2014) Measurement Equivalence Of An Instrument Measuring Motivation To Consume Local Food: A Cross-Cultural Examination Across British And Korean Journal of Hospitality & Tourism Research, 40 (5). pp. 634-652.

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Abstract

The purposes of this study were to examine the measurement equivalency of motivation to consume local food between British and Korean groups, and to extend the use of the multiple-group technique of measurement equivalence analysis by demonstrating formal tests that identify whether a measurement instrument shows similar relations among groups. Although multigroup confirmatory factor analyses revealed that measurement equivalence was fully equivalent among groups, this study proved metric and scalar invariance, and partial error invariance was equivalent. The results revealed that the observed variables and their underlying constructs were equivalent among groups. Implications and application of the study findings are discussed.

Item Type: Article
Subjects : Hospitality & Tourism
Authors :
AuthorsEmailORCID
Eves, AUNSPECIFIEDUNSPECIFIED
Kim, YGUNSPECIFIEDUNSPECIFIED
Date : 14 April 2014
Identification Number : 10.1177/1096348013515922
Copyright Disclaimer : © 2014 The Author(s)
Uncontrolled Keywords : motivation; local food; cross-culture; multigroup analyses; equivalency
Depositing User : Symplectic Elements
Date Deposited : 12 Jul 2016 17:10
Last Modified : 12 Jul 2016 17:10
URI: http://epubs.surrey.ac.uk/id/eprint/811189

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