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Exploring reidentification risk Is anonymisation a promise we can keep?

Nunan, D and Di Domenico, M (2016) Exploring reidentification risk Is anonymisation a promise we can keep? International Journal of Market Research, 58 (1). pp. 19-34.

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Abstract

The anonymisation of personal data has multiple purposes within research: as a marker of ethical practice, a means of reducing regulation and as a safeguard for protecting respondent privacy. However, the growing capabilities of technology to gather and analyse data have raised concerns over the potential reidentification of anonymised data-sets. This has sparked a wide ranging debate amongst both academic researchers and policy makers as to whether anonymisation can continue to be relied upon. This debate has the potential to create important implications for market research. This paper analyses the key arguments both for and against anonymisation as an effective tool given the changing technological environment. We consider the future position of anonymisation and question whether anonymisation can remain its key role given the potential impact on both respondent trust and the nature of self-regulation within market research.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
AuthorsEmailORCID
Nunan, DUNSPECIFIEDUNSPECIFIED
Di Domenico, MUNSPECIFIEDUNSPECIFIED
Date : 19 January 2016
Identification Number : 10.2501/IJMR-2016-004
Copyright Disclaimer : The definitive version of this paper is available at 10.2501/IJMR-2016-004
Uncontrolled Keywords : Social Sciences, Business, Business & Economics, MARKET-RESEARCH, INFORMATION, PRIVACY, TRUST, TRAGEDY, COMMONS, ONLINE, MODEL
Related URLs :
Additional Information : Full text is not available from this repository
Depositing User : Symplectic Elements
Date Deposited : 06 Jul 2016 14:29
Last Modified : 06 Jul 2016 14:29
URI: http://epubs.surrey.ac.uk/id/eprint/811128

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