University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Uses of agent-based modeling for health communication: The TELL ME case study

Barbrook-Johnson, P, Badham, J and Gilbert, GN (2016) Uses of agent-based modeling for health communication: The TELL ME case study Health Communication.

[img] Text
HC-D-15-00418_R3 TellMe.pdf - Accepted version Manuscript
Restricted to Repository staff only until 19 January 2018.
Available under License : See the attached licence file.

Download (577kB)
[img]
Preview
Text (licence)
SRI_deposit_agreement.pdf
Available under License : See the attached licence file.

Download (33kB) | Preview

Abstract

Government communication is an important management tool during a public health crisis, but understanding its impact is difficult. Strategies may be adjusted in reaction to developments on the ground and it is challenging to evaluate the impact of communication separately from other crisis management activities. Agent-based modeling is a well-established research tool in social science to respond to similar challenges. However, there have been few such models in public health. We use the example of the TELL ME agent-based model to consider ways in which a non-predictive policy model can assist policy makers. This model concerns individuals’ protective behaviors in response to an epidemic, and the communication that influences such behavior. Drawing on findings from stakeholder workshops and the results of the model itself, we suggest such a model can be useful: (i) as a teaching tool, (ii) to test theory, and (iii) to inform data collection. We also plot a path for development of similar models that could assist with communication planning for epidemics.

Item Type: Article
Subjects : subj_Sociology
Divisions : Faculty of Arts and Social Sciences > Department of Sociology
Authors :
AuthorsEmailORCID
Barbrook-Johnson, PUNSPECIFIEDUNSPECIFIED
Badham, JUNSPECIFIEDUNSPECIFIED
Gilbert, GNUNSPECIFIEDUNSPECIFIED
Date : 19 July 2016
Identification Number : 10.1080/10410236.2016.1196414
Copyright Disclaimer : This is an Accepted Manuscript of an article published by Taylor & Francis in Health Communication on 19 July 2016, available online: http://www.tandfonline.com/10.1080/10410236.2016.1196414
Uncontrolled Keywords : Influenza, Epidemics, Agent-based modelling, Policy modeling
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 25 May 2016 14:40
Last Modified : 22 Jul 2016 09:34
URI: http://epubs.surrey.ac.uk/id/eprint/810835

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800