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The transformation of a legacy carrier - A case study of Turkish Airlines

Dursun, ME, O'Connell, JF, Lei, Z and Warnock-Smith, D (2014) The transformation of a legacy carrier - A case study of Turkish Airlines JOURNAL OF AIR TRANSPORT MANAGEMENT, 40. pp. 106-118.

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Abstract

This study examines the metronomic rise of Turkish Airlines into a global carrier in the period following domestic deregulation and part privatisation. Using a comparative assessment of the carrier's network and its competitive strategies during the 2003-2013/2014 period it was found that Turkish Airlines now benefits from considerable network, cost, service and brand advantages over competing European and to a lesser extent Middle-Eastern airlines. Its network operation based in Istanbul Ataturk airport enjoys strong geographic and demographic advantages, which enables it to optimise the use of its large and young short-haul fleet between a significant number of domestic and international points. This study has important implications for partially or fully state owned legacy carriers as to how to gain competitive advantages in an increasingly open and liberal airline industry.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
AuthorsEmailORCID
Dursun, MEUNSPECIFIEDUNSPECIFIED
O'Connell, JFUNSPECIFIEDUNSPECIFIED
Lei, ZUNSPECIFIEDUNSPECIFIED
Warnock-Smith, DUNSPECIFIEDUNSPECIFIED
Date : 1 August 2014
Identification Number : 10.1016/j.jairtraman.2014.06.003
Uncontrolled Keywords : Science & Technology, Technology, Transportation, Competitive advantage, Turkish Airlines, Network development, Strategic direction, Legacy carriers
Related URLs :
Additional Information : © 2014. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Depositing User : Symplectic Elements
Date Deposited : 24 Nov 2015 16:12
Last Modified : 01 Feb 2016 02:08
URI: http://epubs.surrey.ac.uk/id/eprint/809410

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