University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Keep, lose, change: Prompts for the re-design of product concepts in a focus group setting

Frohlich, DM, Lim, CSC and Ahmed, A (2014) Keep, lose, change: Prompts for the re-design of product concepts in a focus group setting CoDesign, 10 (2). pp. 80-95.

[img]
Preview
Text
Frohlich - Keep lose change.pdf - Accepted version Manuscript

Download (1MB) | Preview
[img]
Preview
Text (licence)
SRI_deposit_agreement.pdf
Available under License : See the attached licence file.

Download (33kB) | Preview
[img] Text
Keep, lose, change- Preprint.pdf
Restricted to Repository staff only
Available under License : See the attached licence file.

Download (1MB)

Abstract

Focus groups have traditionally been used in market and design research to obtain group reactions to product concepts. In this article we outline a simple methodological extension to this format, involving a further stage of concept re-design in smaller subgroups facilitated by a professional designer. The method was developed in the context of working with groups of older people on concepts addressing memory, identity and social communication. It is illustrated with reference to the re-design of two seeded concepts and feedback from participants themselves on the experience of taking part. © 2014 Taylor & Francis.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences
Authors :
AuthorsEmailORCID
Frohlich, DMUNSPECIFIEDUNSPECIFIED
Lim, CSCUNSPECIFIEDUNSPECIFIED
Ahmed, AUNSPECIFIEDUNSPECIFIED
Date : 1 January 2014
Identification Number : 10.1080/15710882.2013.862280
Additional Information : This is an author's accepted manuscript of an article published in CoDesign 10 (2) 2014. Copyright Taylor & Francis, available online at: http://www.tandfonline.com/doi/abs/10.1080/15710882.2013.862280
Depositing User : Symplectic Elements
Date Deposited : 04 Dec 2015 09:51
Last Modified : 03 Aug 2016 07:48
URI: http://epubs.surrey.ac.uk/id/eprint/809161

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800