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Consumer Perceptions of Higher and Lower-Level Designed Store Environments

Murray, J, Elms, J and Teller, C (2015) Consumer Perceptions of Higher and Lower-Level Designed Store Environments International Review of Retail, Distribution and Consumer Research, 25 (5).

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Abstract

The role and influence of aesthetics in the consumption of store environments remains poorly understood. Little is known about how aesthetics propose substantial or adjunctive roles in consumers’ store experiences. The aim of this paper is to examine consumer perceptions of store design-architecture in higher and lower-level design contexts. Building on the aesthetics, and environmental psychology literatures, our findings confirm consumers’ determinations of perceptual differences in the aesthetic content contained in presented store environmental stimuli. Latent-means comparisons confirm consumers’ perceptions of the presence of a higher-level design in one fast-fashion store with a lower-level design of a second store of the same retailer using a Confirmatory Factor Analysis (CFA). The results demonstrate the reliability and validity of the proposed constructs in confirming the presence of higher and lower-levels of design. This research thus expands on the extant number of store specification and response constructs and prospectively opens up new lines of store environments research.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
AuthorsEmailORCID
Murray, JUNSPECIFIEDUNSPECIFIED
Elms, JUNSPECIFIEDUNSPECIFIED
Teller, CUNSPECIFIEDUNSPECIFIED
Date : 2015
Identification Number : 10.1080/09593969.2015.1088461
Additional Information : Paper accepted for publication in International Review of Retail, Distribution and Consumer Research, Copyright Taylor& Francis, 2015. Full text may be available at a later date.
Depositing User : Symplectic Elements
Date Deposited : 20 Oct 2015 17:16
Last Modified : 20 Oct 2015 17:16
URI: http://epubs.surrey.ac.uk/id/eprint/808847

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