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A qualitative study of perspectives on household and societal impacts of demand response

Murtagh, N, Gatersleben, Birgitta and Uzzell, David (2014) A qualitative study of perspectives on household and societal impacts of demand response Technology Analysis & Strategic Management, 26 (10). pp. 1131-1143.

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Abstract

Despite the importance of demand response, there has been little exploration of its potential impact on the individual or society. To address this gap, semi-structured interviews were conducted with 21 households in the south of England, in which two demand response vignettes were presented: peak pricing and remote demand control during critical peaks. Peak pricing was seen as inequitable, burdening the less affluent, the less healthy, families and working mothers. Adverse societal outcomes may result from peak pricing, with potential for disruption of time-dependent household routines including the socially vital ritual of family mealtimes. Householders perceived their peak-time consumption to be determined by society’s temporal patterns and not within their control to change. Third-party control in demand side management was perceived to contravene householders’ rights of control inside their homes. Alternative approaches to shifting peak demand, which combine technological, economic and socio-psychological insights, are considered.

Item Type: Article
Divisions : Faculty of Health and Medical Sciences > School of Psychology
Authors :
NameEmailORCID
Murtagh, NUNSPECIFIEDUNSPECIFIED
Gatersleben, BirgittaB.Gatersleben@surrey.ac.ukUNSPECIFIED
Uzzell, DavidD.Uzzell@surrey.ac.ukUNSPECIFIED
Date : 5 November 2014
Identification Number : 10.1080/09537325.2014.974529
Copyright Disclaimer : © 2014 The Author(s). Published by Taylor & Francis This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons. org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The moral rights of the named author(s) have been asserted.
Uncontrolled Keywords : demand response; demand-side management; dynamic pricing; peak energy; consumption; qualitative; inequity
Depositing User : Symplectic Elements
Date Deposited : 28 Mar 2017 13:13
Last Modified : 18 Aug 2017 10:14
URI: http://epubs.surrey.ac.uk/id/eprint/806451

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